Make Money Selling Art: Using the Internet
Before worldwide access to the internet, artists had a much harder time selling art. They had no choice but to
visit galleries themselves or hire an art agent to help them.
Most art was sold via art dealers, who took on a limited amount of clients. Today, any artist can use the
internet to sell their art works personally and it is an invaluable
tool for artists of any level looking to make some money.
Your Own Website
One of the ways you can use the internet to sell art is to make your own website. Don’t use space on a free
hosting service, which will litter your page with advertisements. Buying your own domain name is inexpensive and
well worth it. A good choice for an address is www.firstnamelastname.com, but if you have a common name, you might
need to throw the word “art” or “paintings” in at the end.
Make the design of the website a reflection of the type of art you create. Include information about yourself
and why you make these projects. Have clear, large photos of your works and include the prices—most people don’t
want to have to take a second step to email or phone about a price. It could be the difference between someone
deciding to buy your work or not.
If you’re planning on selling to individual buyers, consider what they’ll be using the art for. Tell them why
they should buy each piece, and how it would fit into their home or office. Have clear pictures of the work itself,
but also include pictures where the work is hanging in a living room or workspace. This will help customers imagine
the work in their own locations and give them more of a reason to buy it.
Finally, make sure people know about your website. If you read any art blogs, see if the writer will include a
review of your website and works. When attending art events, hand out business cards with your website address
clearly displayed. If no one knows your website exists, you won’t sell any art on it.
Sell on Another Website
One of the biggest up-and-comers in the art website community is Etsy. Etsy is an online marketplace where
people can buy and sell homemade goods. It’s extremely easy to set up shop here, and the Etsy design is very
intuitive and easy to use. Many artists have Etsy shops and include links to their own websites in the About Me
This way, they can find buyers via Etsy whilst simultaneously promoting their own website. If you get popular
enough, you can switch all business over to your own site and you’ll get to stop paying commission to Etsy (which
isn’t too large, to be honest).
Another big vendor for art is Ebay. You might not think it’s a great option, but there are a large number of
artists who make fantastic profits by selling art through Ebay, and the people who visit the site are there to buy,
not just to look. There’s definite potential in using this site.
Regardless of what website you use, remember the importance of selecting good
keywords. The keywords you enter will determine which words people will have to enter to find your work, so
describe it accurately. If there seems to be no interest, try changing your keywords until you find something that