How to Sell Your Art Online

(Scroll down to see the full list of lessons in this section)


If you want to learn how to sell your art, the first thing you need to do is learn how to take a great picture of your piece. You’ll need a decent camera, and DSLRs are best.

If you don’t have one, scout out a friend who does. Usually at least one person in your social circle will have invested in a great camera (try the one with kids!) and they’ll also be able to help you with the camera settings if you’re not familiar with them.

Next, you’ll need a neutral background to put your piece up against. If you have a plain white wall available, you can hang up your piece, or you can put it flat against a white sheet or cloth. Never use flash: it will usually cause glare.

Instead, find a place with good natural lighting that will help your work look its best. And finally, always take the photo from a head-on angle. The photo should appear as if it’s a high quality scan, and scanner beds are flat for a reason. Take a few shots where only your piece is in the frame, with no background at all.

Once you have a few good photos of your artworks, it’s a smart idea to create a website of your art. It doesn’t have to be overly complicated. Just a banner with your name (and maybe picture), a small “About the Artist” page, and pages in categories with pictures of your works will do. It’s also a good idea to include a small description including materials used for each piece.

Art Web Design

With your website up and running, you’re more ready to market your art. Now, you need to meet people. Network with other artists and find out what they’re doing to sell art in your area. Join groups at local art museums to meet art lovers who may know someone who would just love your work.

Talk to the owners of small restaurants and cafes to see if they’d be interested in displaying your work in exchange for a cut of profits. Some small cafes are willing to close down usual business to have a night hosted by the artist, where people who buy art can get free dinner or drinks.

Keep abreast of the news on local craft festivals and art fairs in your community; though profits here can be small, it’s at least a way to make your art more visible to the public. Make sure to have a plenty of business cards with your website listed clearly, so those who are interested but not ready to buy yet can take a second look.

And lastly, visit galleries and talk to gallery owners about your art. Though galleries usually take a huge cut of the profits (50% is not uncommon), it’s one of the best ways to get your work out there and start earning money.

Learning how to sell your art will take time and effort. If it were easy, more people would be doing it. But if you have the dedication to stick with it, you may end up with the financial rewards many artists only dream of.

sell your art

List of Art Marketing Lessons & How to Sell Your Art : 

  1. How to Make a Living Selling Art
    Many artists create art for art’s sake as a hobby, but others do it to try to make a living. Choosing art as a career is a risky move; everybody has heard of the term “starving artist.”
  2. Developing Your Personal Style in Oil Painting | Developing Painting Style
    Personal style is something almost every successful artist has—it’s the thing that makes someone look at your painting and know it was by you and no one else.
  3. Going to an Art School for Further Studies | Higher Education For Art School
    Art is something they do in their downtime, just for their own personal enjoyment. But some people want to pursue art more seriously than just as part time hobby.
  4. Make Money Selling Art | Earn Living As An Artist
    Before worldwide access to the internet, artists had a much harder time selling art. They had no choice but to visit galleries themselves or hire an art agent to help them.
  5. Ways to Create Art Even If You’ve No Talent
    Before worldwide access to the internet, artists had a much harder time selling art. They had no choice but to visit galleries themselves or hire an art agent to help them.
  6. Tips for Pricing Your Art
    One of the most thrilling things for any artist is putting a price on their art. The fact that you are oblivious of the prices set by other artists makes it all the more intriguing.
  7. Why Oil Painting Portraits Will Never Lose Their Appeal
    Oil paintings will probably never lose their appeal. They have survived each new innovation in terms of image reproductions, whether with new materials used for painting such as watercolours and acrylic, or the technological advances in photography.

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Art Business | Art Marketing | How to Sell Your Art Online

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